How do I promote my photo booth business?
Running a photo booth business is a great way to make money and build a profitable business in the new year and onward.
Even though photo booths are not new, the rise in online marketing means that it has never been easier to get the word out about your business, build a brand, get more clients and earn more money.
Whether you’re a new photo booth sale or hire business owner or looking to start, here are five ways you can supercharge your marketing:
Optimize your Website
The importance of your website to your business cannot be overstated, Your site is the virtual front door of your business, and it will play a significant role in increasing or reducing how many people visit your business (online and offline) and how many of them eventually convert into customers.
Social Media Marketing
Social media is where everything is happening nowadays. The different platforms offer a great opportunity to easily share content with your target audience. Apart from sharing content, it’s also easy to interact with your customers or prospects directly, giving you an opportunity to provide top-notch customer service which will, in turn, lead to customer loyalty, return business and referrals.
Email marketing has always ranked high among digital marketing channels. More than 85% of adult internet users in the US use their emails regularly, and the conversion rate for email marketing has been reported by many studies to be higher than even search marketing.
Events and Networking
Although digital marketing is a more innovative strategy to reach more customers, physical networking remains an invaluable way to get the word out about your business. It’s easier to make a great, memorable impression in person, making it more likely that you can develop a strong relationship which will later lead to doing business together.
Customer service is not a marketing channel per se, but it’s a very crucial factor in boosting the effectiveness of your overall strategy for marketing your photo booth business. From the initial contact to arriving at an event and coordinating things for the client to have a stellar experience, satisfying the customer must be your driving purpose.
Get Testimonials From Past Clients
Have you had even one customer who enjoyed their experience with you? Then there’s the perfect opportunity for a testimonial.
How to Get Testimonials
Try sending your clients a survey to fill out after they’ve completed their experience with you, asking them to rate their experience and being sure to leave a field for comments. This comments field is especially crucial, as this is where you can get some great quotes to use.
You might also email, call or contact your past customers directly. Explain that you’re trying to get some testimonials and ask them if they’d be willing to share a quote. There’s no need to say anything fancy here — most people will understand the importance of testimonials and, provided they had a good experience with you, most will be happy to help. Simply be polite, explain what you’re after and ask if they’d be willing to give you a quote. If they are, terrific. If they aren’t, be courteous, thank them for their time and try someone else.
Where to Put Testimonials
Testimonials are one of your best marketing tools. In every single piece of your photo booth advertising campaign, there’s a place for some good old-fashioned testimonials. Your website, of course, is the number one place where these will come in handy. Make an entire page on your website dedicated to testimonials, clearly label it and place your quotes there. Additionally, you might put one or two tastefully throughout the rest of the website — perhaps at the bottom of the page, or as a pull-quote.
Social media is another excellent place to advertise some of these glowing testimonials. Maybe this means taking a quote in part or in its entirety and posting it to social media. It could mean linking back to your social media post. However you choose to do this, make sure you’re spreading these types of positive reviews across your social channels, letting people know that you aren’t all talk. You also deliver exceptional results, and people are willing to back you up on that.
Establish a Strong Online Presence
Local marketing is an increasingly vital form of marketing for online businesses. This is especially true in the era of mobile devices and smartphones. According to data from Econsultancy, 80 percent of consumers use smartphones to look up information on local businesses, while roughly 66 percent take direct action as a result of mobile searches, and a third of them take it a step further and go on to make a purchase or book services through their smartphones.
When creating a website for your photo booth business, one of the most critical steps you can take is to ensure that your site is easily viewed on both traditional computer-based websites, as well as on mobile-based devices – including both Apple and Android phones or tablets.
Once you optimize your site for all visitors, no matter the operating system or device, you should consider listing your photo booth business on Google My Business. Google My Business is an excellent resource, providing online customers with the ability to search for photo booth rental companies, find your booth rental business using Google Maps, and learn more about your rental business – including the areas you cover, your hours of operation, the services that make you unique, and so much more!
Word Of Mouth
Most entrepreneurs talk about “word of mouth” (WOM) being their marketing utopia. After-all who wouldn’t want to get “free” marketing. However many also miss the point of “word of mouth”. To ensure as a business owner you have any chance of riding such a wave your need to do something, actually lots of things that “Are Worth Talking About!” This is the biggest mistake most entrepreneurs make in seeking the benefit of WOM – they don’t actually do anything that their customers would want to talk about let alone become an advocate of.
So to ensure that your business benefits from WOM take a look at each point a customer has the opportunity to engage with you or your business and think “what can we do” to really impress this customer. Think about how you can under promise, yet over deliver – think “If I was the customer – what would WOW me?” Only then will you get anywhere close to being able to benefit from true WOM.
Show off your work and get found.
So you know how to do all the cool stuff. That’s great. Now post it on your website and social media pages. Give these things searchable names on your website. Tag them on social media with terms that corporate planners are looking for. Beyond showing off the finished work, show examples of your branded booths & custom backdrops. Give people a glimpse of what your custom prop packages look like. Blog your events. Take photos of your set-ups. Capture video of people using your booth. Grab a snap of the mile long line waiting for a chance to get a photo at your booth. Use these to make a promo video. If there is anything that I can do better, this is at the top of my list. We are often so busy prepping and working our events that we forget to take photos of the action. Yet, it is probably the most power visual representation of the experience that comes with your photos, so don’t neglect it.